40. Is paper the new glass, with Will Connolly from Diageo
Our first ever live episode, recorded at the NEC in Birmingham during Packaging Innovations! In this special episode, James and Robbie are joined by Will Connolly from Diageo, the creative force behind the paper-based packaging for iconic brands like Johnnie Walker and Baileys. Together, we dive deeper into the world of paperisation, exploring why paper bottles are gaining momentum, the challenges of sorting and recycling them, and what it will take to move from niche experiments to mainstream adoption.
Our first ever live episode, recorded at the NEC in Birmingham during Packaging Innovations! In this special episode, James and Robbie are joined by Will Connolly from Diageo, the creative force behind the paper-based packaging for iconic brands like Johnnie Walker and Baileys. Together, we dive deeper into the world of paperisation, exploring why paper bottles are gaining momentum, the challenges of sorting and recycling them, and what it will take to move from niche experiments to mainstream adoption.
Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.
We would love you to join our community on Discord
Special thanks to our sponsor, Ecosurety
To get exclusive videos and clips, follow us on Instagram, TikTok, X, Threads or Facebook; @rubbishpodcast or YouTube: @talkingrubbishpodcast
Or you can contact James and Robbie with questions or just general rubbish musings using the email address talkingrubbishpodcast@gmail.com or by texting them via WhatsApp
Relevant links and reports mentioned in the programme can be found on the Talking Rubbish Linktr.ee
Transcripts and episodes can be found on the Talking Rubbish website
Music licence ID: 6WPY8Q4O2RPFIOTL
Will Connolly
Senior Principal Scientist - Diageo
A materials scientist by training, Will has spent over 20 years developing packaging solutions for FMCG companies including P&G, Coty, and Britvic, working on brands as diverse as Ariel, Gucci, and Pepsi. Now at Diageo into an upstream role his focus is on the creation of novel packaging formats to drive long-term sustainability. Current key projects include the development of barrier systems to support implementation of paper bottles through consortium groups, and establishment of future programs for alternative materials.
