Greenwashing Episodes

Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sustainability messaging will need to change in the years ahead.

“Plastic-free” has become a powerful marketing claim, but is it always accurate? Following the EU’s formal definition of plastic, the term has come under greater scrutiny, raising questions about how it is used and understood. In this episode, we trace the origins of “plastic-free,” explore the nuances behind the label, and discuss why making the claim may not be as straightforward as it seems. Plus, is asbestos rubbish or not, what should we do with "presents" from the cat, and why is James infiltrating his local litter picking group.

In 2020, BrewDog made headlines with a bold promise; to plant Scotland’s largest forest and become the world’s first carbon-negative beer company. Five years later, the land has been sold, the carbon-negative pledges have quietly vanished, and the company itself is fighting for survival. So what happened? This week, we dig into the rise and fall of BrewDog’s ambitious reforestation project, and ask whether the planned forest was ever quite as sustainable as it claimed. Plus, are tree guards rubbish or not, are food waste disposal units a good idea, and does Robbie have slopey shoulders?

Carbon offsetting has sparked both enthusiasm and scepticism in recent years. Is it a vital source of funding for crucial climate projects, or just a clever form of greenwashing? In this episode, we unpack what it takes to create a carbon offset, why the process is so complex, and how growing scrutiny is reshaping the market. Plus, are Ozempic pens rubbish or not, do we need to remove the security tag from plastic packaging and have we found the best review we will ever receive?

Greenwashing. It's a term we’re hearing far too often, especially about brands that should know better. In this episode, we unpack how slick marketing turns cost-cutting and empty promises into the illusion of sustainability. From misleading campaigns to carefully buried truths, we reveal how companies exploit eco-conscious consumers in the name of profit. With real-world examples and practical tips, we’ll help you spot the red flags and make more informed, authentic choices. Plus, are jigsaw puzzles rubbish or not, is recycled plastic worse for human health and why is James obsessed with an AI bin?