Greenwashing Episodes

“Plastic-free” has become a powerful marketing claim, but is it always accurate? Following the EU’s formal definition of plastic, the term has come under greater scrutiny, raising questions about how it is used and understood. In this episode, we trace the origins of “plastic-free,” explore the nua…

In 2020, BrewDog made headlines with a bold promise; to plant Scotland’s largest forest and become the world’s first carbon-negative beer company. Five years later, the land has been sold, the carbon-negative pledges have quietly vanished, and the company itself is fighting for survival. So what ha…

Carbon offsetting has sparked both enthusiasm and scepticism in recent years. Is it a vital source of funding for crucial climate projects, or just a clever form of greenwashing? In this episode, we unpack what it takes to create a carbon offset, why the process is so complex, and how growing scrut…

Greenwashing. It's a term we’re hearing far too often, especially about brands that should know better. In this episode, we unpack how slick marketing turns cost-cutting and empty promises into the illusion of sustainability. From misleading campaigns to carefully buried truths, we reveal how compa…