Innovation Episodes

Aluminium packaging is on the rise, moving beyond drinks cans and into products once dominated by plastic. But is it really the sustainable hero it’s made out to be? This episode unpacks the hidden costs and challenges behind the growth of aluminium, from its energy-intensive production to supply constraints, while also exploring its potential to transform the future of packaging. Join us as we weigh the pros and cons of a material that might just shape tomorrow’s shelves. Plus, are keys rubbish or not, should we use community collection points or kerbside bins for paper cartons, and why is James really happy with Smyths Toys?

Our first ever live episode, recorded at the NEC in Birmingham during Packaging Innovations! In this special episode, James and Robbie are joined by Will Connolly from Diageo, the creative force behind the paper-based packaging for iconic brands like Johnnie Walker and Baileys. Together, we dive deeper into the world of paperisation, exploring why paper bottles are gaining momentum, the challenges of sorting and recycling them, and what it will take to move from niche experiments to mainstream adoption.

The shift from plastic to paper is gaining momentum as brands look for more sustainable packaging, but is paper really the better option? This episode digs beneath the surface of the paper trend, uncovering hidden environmental concerns like increasing monoculture forests, water use and the carbon impact of paper. Plus, we also dive into how textiles are recycled, whether tracing paper is rubbish or not, and just how much of your average milk bottle is made from recycled plastic.

Despite years of effort, reusable cup initiatives have struggled to break through, often dismissed as 'interesting but not scalable'. Some coffee shops have even banned single-use cups, only to watch their sales drop. So, what’s really holding reuse back? And can we ever make it the norm? In this episode, we dive into the successes, setbacks, and lessons learned from the push for reusables, and explore whether a waste-free coffee culture is truly within reach. Plus, how are textiles collected, are magnets rubbish or not and how could EPR improve reuse?

This week, James and Robbie welcome Alice Rackley, CEO of Polytag, a groundbreaking company revolutionising plastic recycling with UV watermark technology. Trusted by major retailers like Aldi, Co-op, Ocado, and M&S, Polytag is set to cover 50% of UK domestic household recycling, driving significant change in the way we manage waste. Alice shares the story behind Polytag’s journey, explains the fascinating mechanics of their innovative barcodes, and discusses how this transparency impacts brands. Are companies embracing the data, or are they wary of the insights it reveals?

Did you know the packaging you buy today might be covered in invisible barcodes? These barcodes help recyclers to work out what type of plastic a yoghurt pot might be made of, or whether an empty bottle was full of drink or detergent. For this reason they are cited as the future of our packaging! How do they work and where might we find them? Plus, we explore battery collections, are train tickets rubbish or not and we answer a really big question, how bad really is glitter?

This week, James and Robbie are joined by Pierre Paslier, co-founder of Notpla, a groundbreaking company turning seaweed into sustainable alternatives to plastic. After winning the prestigious Earthshot Prize in 2022, Notpla has been making waves in the fight against plastic pollution. In this episode, Pierre shares the fascinating journey from experimenting with caviar-inspired ideas in a kitchen to creating innovative packaging solutions now used in everyday takeaway boxes and cups. Get ready to be inspired by this story of creativity, science and impact!

Compostable plastic has grown significantly in the past few years as producers of packaging attempt to move away from conventional plastics. Why is this material so hard to collect and recycle? Plus, we explore how electrical items are collected, are rubber bands rubbish or not, and we have a question about what to do with beer bottle lids.

James and Robbie spend some time with Alex Robinson, CEO at Hubbub, a creative charity that inspires action that’s good for the environment, and for everyone. Hubbub's fun and innovative campaigns support individuals, households and communities to make a difference, by helping everyone get involved and building mainstream support for action on climate.

Most of us want refillable packaging to work, but it seems to have continual bumps in the road, with trials getting cancelled and consumers struggling to engage. What have we learned from the trials that have taken place and what can they tell us about the future of refill? Plus, how is glass recycled, which bin do photographs go into and is it better to use a bottle bank or your home recycling bin for glass?

Discover why bottle caps are suddenly tethered to drinks bottles and how this can help with their recycling. Plus, how is waste actually collected, can pizza boxes be recycled and why does council guidance not always align to national messaging?