Greenwashing Episodes

In 2020, BrewDog made headlines with a bold promise; to plant Scotland’s largest forest and become the world’s first carbon-negative beer company. Five years later, the land has been sold, the carbon-negative pledges have quietly vanished, and the company itself is fighting for survival. So what ha…

Carbon offsetting has sparked both enthusiasm and scepticism in recent years. Is it a vital source of funding for crucial climate projects, or just a clever form of greenwashing? In this episode, we unpack what it takes to create a carbon offset, why the process is so complex, and how growing scrut…

Greenwashing. It's a term we’re hearing far too often, especially about brands that should know better. In this episode, we unpack how slick marketing turns cost-cutting and empty promises into the illusion of sustainability. From misleading campaigns to carefully buried truths, we reveal how compa…